For the last roughly three years, I have specialised in managing large Google Ad Grants setups at the United Nations. I launched my first Google Ads campaigns more than 13 years ago, with wider paid-search experience including KAYAK and momondo.
Grant Growth turns that experience into a structured approach for nonprofits: work out what is limiting an account, improve its reach without losing relevance, and use the resulting data to decide what to change next.
Why I built Grant Growth
An advertising account can contain hundreds of settings and still leave you unsure what to do next. This course focuses on the decisions behind those settings, with explanations, implementation steps, examples and a routine your team can maintain.
The approach
Start by getting the account in front of the right searches. As coverage grows, keep checking relevance. Make sure the conversion data is good enough to support the next decision. A higher spend number is not the goal on its own.
I distinguish Google’s requirements from my working recommendations and from experiments. That matters in a product that changes over time.
Get in touch
For questions about Grant Growth or an optional account audit, email hello@adgrantgrowth.com. Personalised audit work is separate from the course.
Grant Growth is independent. References to previous employers describe experience and do not imply an endorsement. Google does not sponsor or endorse this course.